FROM THE NATURAL CULTIVATION…
The production of cinnamon products is very time and work-intensive. Cinnamon can only grow in certain regions and under certain conditions. A cinnamon tree takes many years to harvest. To prevent a possible problem of raw materials scarcity and to ensure the quality of our products, we lease long-term the cinnamon forests in Vietnam since 2005. This allows us to coordinate cultivation directly on the spot.
We exclusively use a specially selected variety of cinnamon from Central Vietnam, which is known for its very high quality in the region Southeast Asia. The bark must be removed by hand carefully directly from the tree. They must be dried in the sun for several weeks. A mechanized drying would affect the quality of the cinnamon.
We attach great importance on a fair trade, so that many people profit from our cinnamon products. For the farmers in Vietnam, this meant they could sell their entire crop and are financially hedged in the growing phase. They can thus increase their turnover. We do not use expensive advertising, so we could offert the farmers fair wage for theirs hard works. Every increase in sales is distributed to the employees there. This enhances the enjoyment of our cooperation and secures the motivation of our employees.